Happy Canada Day 2021

Happy Canada Day 2021

With great reverence this year, we wish all Canadians a happy Canada Day. It’s hard to think about celebrating the Canadian nation after discovering bodies of 215 indigenous children on the site of a former residential school and the subsequent findings of...
Copyright v. Trademark: Lil Nas X “Satan Shoes”

Copyright v. Trademark: Lil Nas X “Satan Shoes”

Using the Nike v. MSCHF lawsuit over Lil Nas X’s “Satan Shoes” as an example of why you might want to trademark your logo, and not rely on copyright. Copyright is an automatic, freely given right a company has as soon as they design their logo or pay...
Creativity Tips (#1) – Bypass The Ego

Creativity Tips (#1) – Bypass The Ego

We often want to create something new, but our ego prevents us from standing out. Here are two ways to stop that. Colin Finkle, Nordeau’s founder and principal designer, discusses how the ego can create resistance to creativity, and two ways to bypass it and...
Peace To You + Holiday Closure

Peace To You + Holiday Closure

Wishing you peace over the holidays, and a rejuvenating 2021. It’s almost clich√© to say how rough 2020 has been on all of us! It has been a year that has shaken things up, and while that has caused clear suffering, I hope there will be some positive outcomes...
Remembrance Day 2020

Remembrance Day 2020

Remembering that the privileges like starting a brand come from the safety and security that veterans have sacrificed to protect. In a year that has been challenging for us all, it may be easier to overlook Remembrance Day 2020. But the veterans community in Canada...

New Federal Support For Black Canadian Entrepreneurs

Prime Minister Justin Trudeau announces funding and reporting to ensure black Canadians can find capital to start their business. Black Entrepreneurship Program The Canadian Federal Government commits too: Partnering with banks to bring $221 million to fund the...