Helping a respected engineer run to become President of the Professional Engineers Ontario.
Arthur Sinclair is running for President of the Professional Engineers Ontario organization. The PEO is the licensing and regulating body for engineers in Ontario, Canada. An ‘engineer’ a prestigious, important, and well-understood designation in Ontario; the PEO makes sure engineers practicing here are sufficiently knowledgable and diligent in making informed design decisions that may affect peoples’ safety or large-scale investments.
We need the term engineer to continue to mean something so that our infrastructure, buildings, bridges, and technology are being designed and maintained by careful people with the proper credentials.
Arthur Sinclair serves on the executive council of the PEO as a vice-president. He hopes to lead the PEO as President starting in 2021.
Arthur looked to Nordeau to design a personal brand logo he could use to place on his website, promotional material, and documents. Colin Finkle designed the logo. We took inspiration from the P.Eng seal that engineers use to sign off designs but took particular caution so the logo could not be confused with the seal Arthur would use in his professional work. The seal is a noted and respected symbol; people have strong feelings about it, which is both why we decided to reference it and respect it by not using it exactly.
Personal Brand Logo
Below is Arthur Sinclair’s signature logo for his campaign.