CICH (pronounced “chick”) is a streamer on Twitch. A few times a week, he runs live broadcasts to connect with his viewers in the chat while playing first-person shooters.
CICH enjoyed spending time with his community, his live viewer numbers were growing, and he was getting a little more serious about streaming. He looks up to top streamers who have a great personal brand and logos and graphics that fans love to display on their clothing. He knew that a great and memorable logo was going to be part of his long-term plans.
SbD Method recommended Nordeau to CICH because he knew we would craft him a remarkable and unique logo. CICH chatted with Colin Finkle about his goals and vision; CICH even sketched out the symbol he has been imagining since he was a teen competing on the leaderboards of Xbox Live with his 360 console.
Colin from Nordeau came back with three concepts:
- A tidy version of the vision CICH had outlined.
- A different take on the crosshairs “C” concept.
- An idea Colin pulled out of thin air.
Much to the surprise of CICH, he did not end up going with the concept he was envisioning. He agreed Colin nailed the look, but he was just so impressed with another concept.
The chosen concept was the second version based on the reticle theme, but a different take on it. It had the character and uniqueness of the big streamers CICH looked up to.
Upon discussion, Colin and CICH agreed to make the logo slightly more aggressive around the edges. Colin came back with the revised logo, and that became the final.
Colin also did sub-badges for seven levels based on the icon version of the logo.
Thanks for everything sir; very happy with how it turned out and getting positive feedback about it already!CICH, Twitch.tv Streamer